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Microsoft Solutions Partner | Dynamics 365 Commerce

Deliver Unified, Personalized, Seamless Omnichannel Buying with Dynamics 365 Commerce

Deliver unified, personalized, and seamless omnichannel buying experiences for customers and partners—powered by Copilot and intelligent store agents. Guru Group LLC delivers end-to-end implementation, legacy POS & retail migrations, and 24/7 managed commerce support.

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Omnichannel Retail Engagement AI-Driven Intelligent Commerce Headless API-First Commerce
Unified Commerce Platform Active • 99.9% Uptime
Dynamics 365 Commerce
Official Microsoft Product
Forrester Total Economic Impact™
Study: The TEI Of Microsoft Dynamics 365 Commerce
IDC MarketScape
Leader in AI-Enabled Unified Commerce
Microsoft Solutions Partner
Business Applications & Data & AI
Unified Commerce Platform

What is Microsoft Dynamics 365 Commerce?

Dynamics 365 Commerce helps you deliver unified, personalized, and seamless omnichannel buying experiences for customers and partners across physical and digital channels.

Provide exceptional purchasing experiences by connecting in-store, digital, and back-office operations on a unified commerce platform. Empower customers to decide when, how, and where they want to purchase—on any device, across all online and offline retail channels.

Enable customers to buy online and pick up in-store or receive home delivery via connected ordering and fulfillment tools, while centrally managing promotions and discounts across all retail channels using accurate, real-time omnichannel sales and cost data.

Unified Product & Pricing Engine
Real-Time Omnichannel Inventory
Microsoft Fabric Customer Insights
PCI-DSS Compliant Payments
Unified retail storefront dashboard in Dynamics 365 Commerce

Unified Commerce Performance & Analytics

Dynamics 365 Commerce connects operational data from supply chain, marketing, and customer service into a single commerce data model, eliminating disconnected channel silos and manual pricing reconciliation.

Global Storefront Scaling
Launch new regions, languages & currencies in minutes
Omnichannel Ready
Capabilities

Dynamics 365 Commerce Capabilities: Foster Lasting Customer Relationships

Foster lasting relationships through intelligent omnichannel retail tools that strengthen your brand—omnichannel retail engagement, customer loyalty and personalization, streamlined digital commerce, AI-driven intelligent commerce, connected customer journeys, and headless API-first commerce.

Personalize Purchasing Experiences

Provide exceptional purchasing experiences by connecting in-store, digital, and back-office operations on a unified commerce platform.

  • Unified in-store & digital data model
  • Connected back-office operations
  • Consistent pricing & promotions

Increase Customer Engagement

Empower customers to decide when, how, and where they want to purchase—on any device, across all online and offline retail channels.

  • Any-device shopping journeys
  • Consistent online & offline experience
  • Real-time engagement signals

Provide Choice & Convenience

Enable customers to buy online and pick up in-store or receive home delivery via connected ordering and fulfillment tools.

  • Buy online, pick up in-store
  • Connected home delivery
  • Flexible fulfillment orchestration

Create & Manage Sales Promotions

Centrally manage promotions and discounts across all retail channels using accurate, real-time omnichannel sales and cost data.

  • Centralized promotion management
  • Real-time sales & cost data
  • Cross-channel discount rules

Expand Partner Engagement

Use purpose-built functionality and capabilities needed by B2B organizations and users for self-service buying experiences.

  • Purpose-built B2B functionality
  • Self-service buying portals
  • Order templates & quick reorder

AI-Assisted Content Creation

Create product and marketing content tailored to your audience with Microsoft Copilot directly in the commerce site builder.

  • Copilot-generated product content
  • Audience-tailored marketing copy
  • Faster storefront content updates
Nine Features, One Platform

Every Channel, One Connected Commerce Model

Point of sale, headless commerce, content, orders, engagement, fulfillment, B2B, inventory, and loyalty run off the same data model—so a price change or stock update is visible everywhere the same minute it happens.

Point of sale checkout experience

Point of Sale

Engage customers, search inventory, and process a sale or return with ease in the cloud or at the edge.

  • Online & offline POS operations
  • Fast, guided checkout & returns
  • Edge-resilient store hardware support
Headless composable commerce API architecture

Headless Composable Commerce

Composable API-driven framework that enables extensible, personalized commerce experiences.

  • API-first storefront architecture
  • Extensible SDKs for custom front ends
  • Personalized commerce experiences at scale
AI-assisted content creation with Copilot

Content Creation

Create product and marketing content tailored to your audience with Microsoft Copilot.

  • Copilot-generated product descriptions
  • Audience-tailored marketing copy
  • Faster storefront content updates
Order management and fulfillment

Distributed Order Management

Optimize fulfilment and meet desired service levels with rules-based order orchestration.

  • Rules-based order orchestration
  • Optimal fulfillment location routing
  • Split shipments & cross-channel returns
Customer engagement and personalized recommendations

Effective Customer Engagement

Surface customer summaries, intelligent next best actions, and product upsell and cross-sell opportunities calibrated for the customer.

  • Intelligent next-best-action prompts
  • Personalized upsell & cross-sell offers
  • Unified customer purchase summaries
Endless aisle warehouse and store fulfillment

Endless Aisles

Enable customers to order from stock available at any warehouse or store and ship to their address or pick up in a local store.

  • Order from any warehouse or store stock
  • Ship-to-address or local pickup
  • Cross-location inventory lookup at POS
B2B commerce for manufacturers and distributors

B2B Commerce for Manufacturers

Enable manufacturers to provide a self-service portal to distributors to review inventory and fulfill orders with a headless commerce API.

  • Self-service distributor portals
  • Headless B2B ordering API
  • Order templates & quick reorder
Global real-time inventory management

Inventory Management

Get real-time inventory visibility across all channels globally to accurately promise availability to customers.

  • Real-time global stock visibility
  • Accurate available-to-promise dates
  • Unified inventory across all channels
Loyalty and personalization rewards program

Loyalty & Personalization

Increase customer loyalty through customizable schemes by allowing purchases to be converted to points redeemable on future purchases.

  • Customizable loyalty point schemes
  • Points redeemable on future purchases
  • Personalized rewards & offers
Unified Commerce Architecture

One Platform for Every Channel—Stores, Web, Mobile & Marketplaces

Managing separate POS, e-commerce, and call center systems often leads to inconsistent pricing, stockouts, and fragmented customer profiles. Dynamics 365 Commerce provides a unified commerce data model within a single platform.

Endless Aisle & Ship-from-Store
Buy Online, Pickup In-Store (BOPIS)
Unified Customer Profiles
Consistent Cross-Channel Pricing

Headless Commerce & Extensibility Framework

Compose custom storefronts and mobile apps on top of built-in commerce APIs without modifying core platform logic.

Commerce APIs & SDKs
Build custom storefronts, kiosks, and mobile experiences using headless commerce APIs on Microsoft Fabric & Azure.
Marketplace & Payment Connectors
Out-of-the-box connectors for major payment gateways, tax engines, shipping carriers, and third-party marketplaces.
Guru Group Consulting Services

How Guru Group LLC Accelerates Your Dynamics 365 Commerce Success

At Guru Group LLC, we deliver tailored Dynamics 365 Commerce solutions that align with your retail goals and channel strategy. From initial business assessment to legacy POS migration and ongoing managed support, our certified team ensures success at every step.

Expert Assessment & Strategy

Before implementation, our consultants perform a detailed needs analysis to evaluate channel friction, store operations, and customer experience gaps—crafting a customized omnichannel transformation roadmap.

  • In-depth retail workflow audit
  • Omnichannel architecture planning
  • Licensing & TCO optimization

Seamless Agile Implementation

We manage every phase using agile delivery: storefront configuration, POS setup, promotion rule design, and security role segregation—ensuring a fast, secure, and disruption-free go-live.

  • Turnkey configuration & deployment
  • Role-based security & store permissions
  • Associate training & change management

Legacy POS & Retail System Migration

We eliminate the risk of moving off legacy POS systems, Dynamics AX Retail, or third-party e-commerce platforms. Our proprietary migration frameworks guarantee complete data integrity and minimal downtime.

  • Legacy POS & AX Retail code audit
  • Automated product & pricing data migration
  • Zero-downtime store cutover

Commerce & Fulfillment Automation

Transform how your organization handles pricing, order routing, and returns processing. We configure built-in automation to eliminate manual errors and enhance visibility across every store and channel.

  • Automated order orchestration rules
  • Real-time inventory sync across channels
  • Power Automate approval & alert flows

Custom Extensions & AppSource Add-Ons

Extend standard commerce functionality with custom solutions. We build certified storefront themes, custom POS extensions, and secure Azure integrations tailored to your retail operations.

Custom Storefront Themes Payment Gateway Connectors
  • Payment gateway & tax engine integration
  • Custom loyalty & gift card modules
  • Custom REST APIs & Power Platform connectors

24/7 Managed Support & Updates

Ensure continuous platform health and peak-season readiness. We handle Microsoft One Version release management, performance tuning, tier-3 incident resolution, and holiday-traffic scaling.

  • Proactive One Version update validation
  • Global delivery centers (USA & Pakistan)
  • Peak-season load & performance testing
Smooth Transition

Migrating from Legacy POS or AX Retail? We Make It Disruption-Free

Running unsupported on-premises POS systems exposes your enterprise to security vulnerabilities, high maintenance overhead, and missed omnichannel opportunities. Guru Group LLC offers a proven 5-stage migration path that preserves your historical sales data while upgrading you to modern unified commerce agility.

Guru Group Migration Guarantee:

Parallel transaction validation ensures 100% sales data accuracy before cutting over to live production.

1
Discovery, Store & Channel Audit

Evaluate your current POS, e-commerce, and AX Retail environment. Identify deprecated hardware, integrations, and plan clean channel replacements.

2
Automated Data Cleansing & Transformation

Extract, clean, and map legacy product catalogs, customer profiles, and open orders to the unified Dynamics 365 Commerce data model.

3
Storefront & POS Modernization

Rebuild storefront themes and store hardware configurations into Store Commerce and headless commerce APIs, integrating third-party payment and tax connectors.

4
User Acceptance & Parallel Run Testing

Conduct end-to-end user acceptance testing (UAT) and parallel POS transaction runs to verify 100% sales and inventory accuracy.

5
Rapid Cutover & Post-Go-Live Hypercare

Execute seamless off-hours cutover with zero operational downtime, backed by 24/7 dedicated engineering support through the first peak sales cycle.

Value Engineering

Measurable Business Impact: Conversion, Loyalty, and Cost Savings

Deploying Dynamics 365 Commerce with Guru Group LLC delivers quantifiable operational ROI across core retail metrics, backed by real customer outcomes and Forrester's Total Economic Impact™ study.

50-60%
Increased Order Delivery Speed
Reported by Aditya Birla Fashion and Retail after implementing modern, customer-centric store operations on Dynamics 365 Commerce.
45%
Faster Order Fulfillment
Real-time omnichannel inventory and intelligent order routing accelerate ship-from-store and BOPIS times.
99.8%
Store & POS Uptime
Offline-resilient Store Commerce app keeps checkout running even during connectivity disruptions.
30%+
Lower Legacy TCO
Retire fragmented POS and e-commerce infrastructure, eliminate point integrations, and avoid costly custom code maintenance.
Common Inquiries

Frequently Asked Questions

Key architectural, migration, and governance answers for retail leaders, IT teams, and decision-makers evaluating Microsoft Dynamics 365 Commerce.

While Dynamics 365 Business Central offers basic sales and inventory features suited for small-to-midsize businesses, Dynamics 365 Commerce is engineered for retailers requiring true unified commerce—omnichannel inventory, headless e-commerce, modern POS, AI-driven personalization, and enterprise-grade order orchestration across dozens of stores and channels.

The AI Store Operations Assistant continuously analyzes point-of-sale transactions, inventory counts, and staffing data to detect anomalies such as shrinkage, stockouts, or unusual return patterns. It automatically generates prioritized task lists for store managers and associates, freeing staff from manual monitoring while maintaining full audit visibility.

Guru Group follows an established 5-stage migration framework. We perform comprehensive automated product, pricing, and customer data cleansing in sandbox environments, validate parallel transaction runs, rebuild storefronts and POS configurations into Dynamics 365 Commerce, and conduct live delta syncs so the final production cutover occurs during off-peak hours with zero disruption to sales.

Dynamics 365 Commerce maintains a single, real-time inventory ledger shared across stores, warehouses, and digital channels. This enables endless-aisle selling, ship-from-store fulfillment, and buy-online-pickup-in-store (BOPIS) without the stock discrepancies common with disconnected POS and e-commerce systems.

Guru Group builds certified storefront themes, custom payment gateway and tax engine connectors, loyalty and gift card modules, and secure Azure API gateways for integrating legacy POS, ERP, and CRM systems with Dynamics 365 Commerce.

Our managed services include proactive Microsoft One Version release testing, continuous environment performance monitoring, tier-3 incident management, peak-season load testing, associate enablement, and ongoing storefront optimization. Our global delivery presence across North America and Karachi, Pakistan guarantees 24/7 responsive coverage.
Unified Commerce Excellence

Modernize Your Retail Operations with Dynamics 365 Commerce

Replace disconnected POS and e-commerce systems with AI-powered personalization, real-time omnichannel inventory, and unified customer experiences—guided by Guru Group LLC.

Connect with Our Commerce Architects